Nur Hanifah Lastianto, a student of the Department of Industrial Engineering, Faculty of Engineering, Universitas Indonesia (DTI FTUI) class of 2019, made achievements at the international level in a business competition organized by Unilever Global. Nur Hanifah Lastianto along with two colleagues Aurel Fidelia and Frederik Agustian represented Indonesia in the prestigious Unilever Future Leaders League (UFLL) Global Round 2023 competition.
The team representing Unilever Indonesia won the First Runner Up title, beating several other teams from various countries in the world. The competition was held on July 11-14, 2023 in London, England. Unlike Nur Hanifah, Aurel and Frederik are from the School of Business Management, Bandung Institute of Technology (SBM ITB).
“We are a team that managed to beat seventeen other teams from various countries in the world, by providing creative and inspiring solutions in solving case studies from one of the Unilever brands, namely AXE. The strategy we provided was an end-to-end strategy for solving the case study of the problems faced by AXE. Thanks to this strategy, we managed to become First Runner Up Global,” said Nur Hanifah.
Initially, the three students participated in the Unilever Future Leaders League (UFLL) Indonesia 2023 competition, from February 10-March 17, 2023. They were the three students who won individual winners at the national level. The three were then combined into a team representing Unilever Indonesia and got the opportunity to compete in the UFLL Global Round in London, England.
On a separate occasion, the Dean of FTUI, Prof. Dr. Heri Hermansyah, S.T., M.Eng., IPU, gave his best appreciation for the achievements of DTI FTUI students, “This competition proves that the capabilities of FTUI students can compete on a global scale in exploring creative and inspiring solutions to solve a case study of one of Unilever’s brands. Achievements like this must be a relay of enthusiasm that must be passed on to other FTUI students so that the tradition of victory on an international scale can be well maintained,” he said.
Thanks to the achievement of First Runner Up Global in the UFLL Global Round 2023 competition, these three students from Indonesia are entitled to mentoring opportunities and get feedback directly from Unilever Global Managers. In addition, they also established international networks with students from various universities in the world.
This year’s UFLL Global Round encourages participants to become drivers of change who can bring happiness through Unilever products. Following the theme, participants were invited to spread hope and optimism to the community and the environment. They were challenged to become agents of change by solving a case study of one of Unilever’s brands, AXE.
Unilever Future Leaders League Global Round is a business competition organized by Unilever Global to produce future leaders with global standards by focusing on solving applicable case studies, who can apply leadership in running a business.
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Public Communication Bureau
Faculty of Engineering, Universitas Indonesia