The hobby of becoming a business was started by four students from the Universitas Indonesia (UI), a university that has transformed from a research university into an entrepreneurial university. In line with that, Fauzan Al Farisi (Electrical Engineering 2018), Ahmad Nurhadiyan (Industrial Engineering class of 2018), Rasha Latifa (Electrical Engineering class of 2018), and Proudhia Perkasa (Faculty of Pharmacy class of 2018) combined the fields of technology and electronics in starting a business in the form of gifts customized which they named Cubify.
Fauzan revealed that the idea to start this business came from his hobby and expertise. “I love doing do-it-yourself projects with technology and always get positive feedback from friends and family. I thought, why not try to turn this into a real business?”
Cubify allows customers to order personalized gifts, such as a music box keychain programmed to play the customer’s favourite songs. The gift can display photos, text or logos through a small screen, which is made according to the customer’s wishes.
“We want to meet the need for unique and memorable gifts for our customers. These electronic gifts are not only visually beautiful but also provide a unique and unforgettable personal experience with integrated technology,” said Rasha.
In developing Cubify, Fauzan and his colleagues received support from the Entrepreneurship and Innovation Unit of the Faculty of Engineering (FT) UI. The unit which was formed in 2022 focuses activities on developing innovation and entrepreneurship for students, alumni, teaching staff, and educational staff. Support is provided through access to business networks, mentoring, and product development facilities.
“I believe the FTUI academic community has the ability and creativity to develop innovative products. Through the Entrepreneurship and Innovation Unit, FTUI will continue to guide and direct Indonesian entrepreneur innovators in the future to create various innovative products and business opportunities,” said the Dean of FTUI, Prof. Dr. Heri Hermansyah, ST., M.Eng., IPU.
“We want to provide the best quality and good service to our customers. We hope to develop well and have a positive impact on society,” said Proudhia.
For now, the business is run by Fauzan and the team is still being carried out online which can be ordered via https://elgiftsid.carrd.co/ and is limited to serving areas around Jabodetabek. But in further development they will expand their business reach, even planning to export Cubify. In the next few months, Fauzan and the team hope to add product variations and design choices to increase the attractiveness of their business.
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Bureau of Public Communications
Faculty of Engineering, Universitas Indonesia