The Faculty of Engineering, Universitas Indonesia (FTUI) through the Workshop Sayang x IWK FTUI program held an inspiring session titled “Personal Branding: The Main Asset of Today’s Entrepreneurs” with Citra Amallia, S.Kesos (24/07), a Community Engagement Specialist at KAG, who is also known as an MC, content creator, soft-skill speaker, and Tourism Ambassador of Depok City 2017.
The workshop aimed to equip members of the Ikatan Wanita Keluarga (IWK) with communication skills and strategies to build strong personal branding as an essential asset in both professional and entrepreneurial contexts.
In the opening session, Citra invited participants to engage in a simple ice-breaking activity with reflective questions. Through the discussion, she emphasized that in today’s digital era, people buy because they trust the person, not just the product.
“Nowadays, people believe in stories more than products. Authenticity and good intentions can be stronger than advertising,” she said.
According to Citra, the power of personal branding lies in one’s values and uniqueness. Even a small brand can appear significant when the person behind it maintains consistent and authentic values.
Citra also shared several key steps to build a sustainable and influential personal brand:
- Focus on Value Content – Deliver education, inspiration, and entertainment in every post so the audience feels connected.
- Storytelling – Share the story behind your brand or personal experience that reflects your values and goals.
- Build Community and Relationships – Be a partner who offers solutions, not just a seller.
- Sell Without Selling – Present human, real, and relevant content so your message flows naturally.
- Consistency – The key to trust is showing up authentically and consistently in both communication style and online behavior.
“A brand is just a name. What makes people believe is how we explain it,” Citra concluded.
Beyond discussing individual personal branding strategies, Citra also introduced a real example of a community she founded called “Ruang Sayang Ibu” — a platform for emotional sharing and support among mothers.
This community serves as a safe space for mothers to share stories, engage in discussions, and participate in online and offline me-time activities.
This initiative serves as concrete evidence that strong personal branding can evolve into a social movement with broad impact, naturally fostering audience trust and loyalty.
Through this workshop, the Ikatan Wanita Keluarga (IWK) is expected to develop an authentic and credible professional identity both in the digital realm and in the workplace. The event also forms part of IWK’s efforts to foster self-confidence, encourage members to express themselves, and enhance their communication and networking skills.
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Public Communication Office
Faculty of Engineering, Universitas Indonesia
